Buscalan Kalinga
Program-wide design competition
A website for Buscalan Kalinga coffee, created with a team to share the business’s story and culture.
(01)
Overview
Buscalan Kalinga is a coffee business named after its region. For a program-wide design competition, our team created a website that showcased the business’s story while respecting its cultural identity and original branding.
(02)
Roles
I collaborated with my team on the website’s UX/UI design, helping create an intuitive experience through clear layouts, thoughtful use of the logo and colours, and visual storytelling.
(03)
Process
We used the business’s story and existing brand as the foundation for the website. Together, we organized the content and shaped the layouts to make the site easy to navigate while giving the brand’s cultural roots a meaningful presence.
(04)
Key Decisions
Preserve the original branding
Use the logo and colours intentionally to maintain the business’s identity.
Highlight the story
Give visitors an opportunity to understand the people and culture behind the coffee.
Keep navigation intuitive
Create clear pathways through the content so visitors could explore the business with ease.
(05)
Final Work
Our team won the competition for the website’s intuitiveness and its faithful representation of the culture and brand. The final design brought together clear navigation, cohesive visuals, and a strong focus on the business’s story.
