KASA
KASA Beverages
Brand identity, social content and promotional campaigns for KASA Beverages.
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Overview
KASA is a women-owned coffee and matcha catering business offering live beverage setups and bottled drinks for events across the GTA. The name is inspired by “Mi Kasa es su Kasa,” meaning “My house is your house.” With “Kasa” also meaning “cup” in Arabic, it brings together the warmth of home and the joy of sharing a drink.
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My Role
Creative Director
I shaped KASA’s visual identity and creative direction across branding, business cards, menus, product photography, promotional graphics, and social media content. My focus was creating a recognisable brand that communicates both the drinks and the experience.
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The Challenge
KASA needed a distinctive identity that could build recognition and introduce its catering services clearly. The challenge was to express the warmth behind the name while maintaining consistency across print materials, social media, and event collaborations.
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Process
I translated KASA’s concept into a visual direction and applied it across physical and digital materials. Launch announcements introduced the brand, product features highlighted flavours and ingredients, and event content brought its hospitality to life. For collaborations such as the Audi × Pilates experience, I adapted the creative to the setting while keeping KASA recognisable.
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Key Decisions
A bold, adaptable identity
The prominent KASA wordmark anchors the designs, with horizontal and stacked arrangements for different formats.
Hospitality at the centre
The name’s double meaning connects the comfort of home with the simple act of sharing a cup.
Product-led storytelling
Close-up drink photography highlights colour, texture, and ingredients, making the offering immediately clear.
Expressive typography
Bold headings give announcements impact, while serif and handwritten accents add personality to product and event features.
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Final Work
The work includes business cards, branded cups, event menus, launch announcements, flavour features, and social media content. Together, these applications establish a cohesive visual identity that carries KASA’s welcoming personality from the screen to the event.
