MAC Convention

A visual identity for MAC Convention 2025, centred on “Turning the Tides: Anchored in Faith, Distinguished by Action.” Mosque skylines, flowing waves, and warm gradients connect the theme to faith and community.

Graphic Designer

I developed branding elements, social media assets, and signage, collaborating with multiple teams and handing over designs for event promotion.

Create a recognisable identity that communicates the convention’s theme, keeps event information readable, and works across formats used by different teams.

I built a consistent system of colours, typography, illustrations, and layouts. I adapted the designs for digital and print, coordinating with teams and preparing assets for their promotional needs.

Layered waves reflect movement and change, while mosque skylines represent faith and community. Warm peach and mint gradients create a welcoming feel, with deep green supporting contrast and readability.

A cohesive collection of campaign graphics, social media assets, stage signage, and billboard artwork, handed over to teams to support consistent event promotion.