Seneca Elevated TSA’s
Forsman & Bodenfors × Seneca
Elevated transit shelter concepts bringing Seneca’s graduate ambitions into the city through 3D signage, neon and interactive screens.
(01)
Overview
An extension of Seneca’s Challenge Accepted campaign exploring how ASTRAL transit shelters could become more distinctive expressions of the brand. The presentation brings together three directions: three-dimensional signage, red neon lighting, and interactive digital screens.
(02)
Process
The creative exploration pairs the Driven by Ambition campaign layouts with shelter mockups. Three-dimensional names and mottos explore visibility above the shelter; neon treatments bring the brand into a night-time setting; touch-screen concepts invite commuters into the world of Seneca’s programs.
(03)
Key Decisions
Extend the brand into three dimensions
Explore raised Seneca lettering and campaign mottos above the shelter.
Make the shelter visible at night
Use red neon to connect the physical environment to Seneca’s identity.
Invite interaction
Propose digital screens featuring educational conversations through a Lectures on Lectures concept.
(04)
Final Work
Selected campaign layouts and shelter visualisations from the Elevated TSAs presentation. These are collaborative agency concept explorations and proposed treatments, not claims of built installations or launched interactive experiences.
