Trojan Campaign
Forsman & Bodenfors (internship)
A creative pitch for Trojan’s non-latex condoms, from concept exploration to a published Instagram ad.
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Overview
During my internship at Forsman & Bodenfors, I contributed to a creative pitch for Trojan’s non-latex condoms. The project explored how to communicate closeness and connection in a way that would resonate with younger audiences, developing ideas for social media advertising.
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Roles
I contributed to audience and competitor research, concept development, presentation design, and creative assets. I helped present ideas to internal teams and the client, then refined the direction through collaborative feedback.
(03)
Process
We translated research into creative concepts exploring touch, warmth, and connection. The pitch used visual references, sample messaging, and design treatments to communicate each direction. Feedback helped shape the ideas toward a clear, engaging social media execution.
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Key Decisions
Connect the product to an emotional benefit
Frame the messaging around feeling closer to a partner.
Make sensation visible
Explore intertwined hands, pulse lines, radiating waves, and heat-inspired effects to express connection.
Design for the social feed
Use bold typography, strong contrast, and clear product placement to make the message easy to grasp.
Present the creative rationale
Pair each concept with an explanation of how its imagery and messaging supported the product story.
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Final Work
The portfolio pairs the original pitch with the final Trojan Canada Instagram ad, showing the progression from concept exploration to a published execution. The final ad combines intimate photography, prominent packaging, and bold messaging centred on closeness.
